Canadian in England aims to change the world with sport management education

Sharona Friedman’s journey is a compelling narrative of resilience and transformation. At just 13, a harsh remark from a dance instructor ignited a battle with self-image, but instead of succumbing to despair, Friedman channeled her experiences into creating opportunities for others. Her story exemplifies how personal challenges can drive a passion for change in the world of sports education.

The Roots of a Passion for Sports Education

Growing up in Toronto, Sharona Friedman initially embraced dance, practicing jazz and tap. Despite her dedication and talent, a damaging comment from a dance instructor—directly questioning her appearance—led her to struggle with her self-worth. This experience fueled a determination to make a difference in the world of sports.

Friedman’s early experiences in dance were not just about movement; they were lessons in resilience. After facing exclusion from competitions due to her appearance, she chose to step away from dance altogether, realizing that self-acceptance was more important than validation from others.

Driven by her past, she pursued education in nutrition and psychology, aspiring to help young people battling similar issues. However, her path diverted towards sports education, leading her to make a significant impact in this field.

From Personal Struggles to Professional Triumphs

Today, Sharona Friedman is the co-founder and head of the Global Institute of Sport (GIS), a pioneering organization based in London that offers comprehensive programs in sports management. The GIS is not just about academic success; it provides students with practical, hands-on experiences in iconic venues worldwide, including:

• Wembley Stadium in London
• The Melbourne Cricket Ground in Australia
• Soccer stadiums in Brussels
• Miami
• Sydney

This unique educational approach immerses students in the culture and business of sports, preparing them for various career paths in the industry. By opening its first Canadian campus at BMO Field in Toronto this fall, the GIS aims to cater to a growing demand for sports education in North America.

Educational Collaborations and Expansion Plans

Friedman’s ambition extends beyond the classroom. The GIS has formed a partnership with Wilfrid Laurier University, which will award degrees to students in an innovative one-year MBA program specializing in sports management. This collaboration underscores the importance of educational partnerships in enhancing the learning experience.

With a target of enrolling approximately 500 students worldwide this academic year, Friedman envisions expanding GIS to every continent by 2030. She believes that education, much like her grandmother’s journey from Poland to Israel, can transform lives and communities.

Building a Network of Influencers in Sports

The GIS not only provides a robust academic framework but also connects students with industry leaders. Through partnerships with various organizations, students gain exposure to influential figures in sports, such as:

• Gareth Southgate, former England soccer manager
• David Moyes, Premier League manager
• Chris Smalling, former professional soccer player

This networking opportunity is invaluable for students looking to make their mark in the competitive sports industry. Additionally, an advisory board featuring executives from major sports organizations enriches the educational landscape, ensuring that students receive relevant and practical insights.

Real-world Impacts and Student Experiences

Rosa Maitland, a GIS graduate, highlights the program's effectiveness. Initially enrolling without a clear direction, she found her footing in the sports world after completing her studies. Now working with the Football Association in England, she reflects on her time at GIS as a pivotal stepping stone in her career.

Through initiatives like the Mount Pleasant Football Academy in Jamaica, where the focus is on integrating at-risk youth into sports, the GIS is making strides in community engagement. These programs exemplify Friedman’s belief that sports can serve as a powerful tool for social change.

Challenges and Overcoming Self-Doubt

Despite her accomplishments, Friedman candidly acknowledges that the emotional scars from her youth still linger. She continues to grapple with issues related to body image, yet she emphasizes the importance of self-acceptance and resilience. Her mantra, “I need to be better and braver than that,” reflects her commitment to embodying the change she wishes to see in the world.

Friedman’s story is a testament to the power of education and the impact it can have. By creating opportunities for others to thrive in sports, she seeks to change perceptions and empower individuals to embrace their unique identities.

Conclusion: The Role of Sports in Personal Transformation

Sharona Friedman’s journey from a struggling dancer to the head of a global sports education initiative encapsulates the transformative power of sports. Through the Global Institute of Sport, she fosters an environment where students not only learn the business of sports but also gain valuable insights into personal development and resilience. Her vision is clear: to change the world through sports education, one student at a time.